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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing
Email marketing is the use of email to promote products or services. Email marketing is used to develop relationships with potential customers or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.
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The most successful email marketing campaigns start with an email list full of qualified leads interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.
All good marketing starts with setting goals, and email marketing is no different. To run a successful email marketing campaign, think about what you want to achieve.
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects poorly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s essential to use a responsive email template, so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.
For best results, keep email marketing copy short, and avoid pitching your offer too early. You want people to get comfortable first.
Finally, sending your email is just the first step in achieving email marketing success. To really nail it, you’ve got to collect data to improve future campaigns.