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content marketing is a story, depends how well you tell your story.
Content marketing is a strategic method of delivering highly valuable and relevant information to a specific audience based on their needs, pain points, and desires. Building a content marketing strategy can positively impact your brand or business by attracting more qualified visitors to your site.
Creating content is just half the story. The target audience must consume your content. How to distribute content is a critical part of a content marketing strategy. Content marketing is a unique approach to engaging with potential customers that circumvent some of today’s most significant pain points, especially in today’s digital space. Guerrilla Insights Has the tools and the know-how to deliver your brand’s message accurately.
In-house content marketing agency that develops and manages targeted content strategies from blogs, graphics and video to SEO, social and more...
Make the business case of why you want to publish content. Develop a mission statement that defines the core objective you want to accomplish.
Define and be clear about who you are trying to reach with your content. Who are you trying to reach, wholesaler or consumer? For each audience, develop a persona that defines the unique attributes and characteristics of this group.
The brand message is an essential requirement that a brand’s online presence and activities need to be supported by a precise and differentiated brand positioning.
This brand positioning and the message should provide a clear understanding of:
~ What you stand for?
~ How you’re different?
~ Why should prospects consider you over others?
Your message should provide a clear avenue in which you and your audience align. Filter all the content that you will create and that they will see.
Once you have the essentials in place and start the content creation process, you need to consider the context in which your content will be seen or shared. Even though this is not a fixed process and will evolve, you guide your audience along a journey to convert to your goals.
Whether it be a sale, support, acknowledgment, or sharing, your content should be distributed in the channels where your target is likely to see or consume it. And it should help nurture them along with a clear and measurable conversion goal.
Plans are great, but they’ll never deliver any value unless you have a structured and repeatable process in place to implement the plan. In essence, you need a playbook that guides and defines roles, actions and responsibilities for each participant in your content marketing program.
Content marketing planning, strategy, story, and context are all excellent, but their value is silent without a conversation. Establishing “listening posts” where your audience lives and hangs out is essential to get a pulse on what they are thinking and talking about.
By investing a significant amount of effort and time into collecting audience data, you’ll be prepared and sensitize on how to engage and respond to the conversations in your audience’s community. Forego this necessary Process, and you could look out of place and be dismissed.
Determine a few baseline fundamentals before you begin that are important to your organization's content marketing participants and sponsors.
Then you can establish a system and integrate the right tools to monitor and report on the results of all of your activities so that they make sense to you and your team.