Our Insights

January 2021

6 Ways Why Covid 19 Made This Harder On Your Business

When policymakers steadily lift the pandemic-induced limitations and industries continue to reopen, there is a feeling that we may be on the brink of returning to "normal," which is impossible. In the months of lockdown and self-isolation, we were literally writing a new future. This has significant consequences for advertisers who are seeking to establish long-term partnerships with consumers. Granular monitoring of data and patterns in customer behavior has always been important for planning. Given the unparalleled magnitude of the pandemic and the drastic changes it is making, we agree that using imagination will be almost as important. Marketers will...